Signage

We see them everywhere, signs tell us the information we need and want to know about a restaurant or store before we even step inside. This being said, signs have to be designed and executed very well in order to make customers want to come in. Here are a few examples of signage from around London and Paris. The Two at the top use the same type of element in order to draw the eye. The intricate and beautiful designs of the single letter stands out and interests us. This technique works, and I ended up going into both of these places. The third sign on the left I just thought was very interesting because for the lettering they used lights. This makes an interesting contrast because the lights are bright but they spell out the word 'black'.