Nature has always been an important element of design, it is where we see some of the most amazing designs in the world. Above we can see two examples of how nature, specifically flowers and plants, are used in design and advertising. On the left is a sculpture of a horse made entirely of wire and flowers. This sculpture was on display at the Ascot horse races. On the right is the store front of a shop in Edinburgh that sells cashmere goods. So what do these elements add to the overall atmosphere of the space they are in? In my opinion they add a softer more elegant touch to the venues in which they are placed. All of these elements are specially chosen in order to enhance the branding of their business.


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